Aroma, taste and quality reached their ultimate to from a product Rice King Premium Basmati Rice – the Fragrant one and the most relished of All the rice vaieties. Brand name goes after the “RiceKing iract” – historically famous rice -bowl in the province of Punjab. It features ideal temperature, humanity level and unique combination of warm short days and cool long nights during land where it is produced: having tantalizing aroma authentic taste, softness and fluffy texture only found in basmati rice cultivated in Rice King Tract.